Field notes on lead scoring.
What we learn building scoring on top of HubSpot, and what it means for RevOps and Marketing Ops teams.
Clay pricing in 2026: plans, credits, and what it actually costs
Clay rebuilt its pricing in March 2026: Launch ($167–185/mo), Growth ($446–495/mo), and a two-currency credit system. What each plan includes, how Data Credits and Actions work, and what you'll actually pay.
ICP scoring: the profile-fit dimension done right
ICP scoring is half the lead score and the half most teams get wrong. What profile fit measures, how to weight it, and how to keep it from drifting.
Engagement scoring: what to measure and what to ignore
Engagement scoring done badly inflates pageviews into noise. What's worth scoring, what to ignore, and how to weight signals so the score predicts intent.
Best Lead Scoring Software for HubSpot in 2026 (Honest Comparison)
The best lead scoring software for HubSpot in 2026, grouped by what you actually need: native scoring, explainable rules, predictive ML, and ABM.
Explainable Lead Scoring: What It Is and Why Sales Trusts It
Explainable lead scoring shows the score and the reasons behind it: which rules fired and how many points each added. See how it compares to black-box models.
HubSpot MQL definition and lifecycle stages: a 2026 reference
How HubSpot's Lifecycle Stage property handles MQL, what the default stages mean, and how to define MQL in a way that holds up across teams and time.
Add explainable lead scoring to your Clay table
Wire kenbun's scoring API into a Clay HTTP API column so every row returns a fit score and the rule-level reasons it fired. Sort by fit, and still see why.
What is an MQL? A working definition
What an MQL actually is, what it isn't, and the test that separates a real MQL definition from a vague one. Written for RevOps and Marketing Ops practitioners.
Slack + HubSpot integration: scored alerts vs raw notifications
The native Slack-HubSpot integration ships every form fill into a channel as noise. Here's how to build alerts with score context, decay, and what changed.
MQL vs SQL: a RevOps guide to the lead lifecycle
The actual difference between an MQL and an SQL: a working definition, the SAL stage in between, and how to fix the handoff when conversion drops.
How to set up lead scoring in HubSpot (the 2026 guide)
A step-by-step guide to lead scoring in HubSpot's modern tool: the Marketing Hub Pro gotchas, decay configuration, and validating against closed-won data.
A 4-dimension lead scoring framework for B2B teams
Most lead scoring is a single number that hides the answer. A 4-dimension framework (engagement, profile fit, account fit, deal context) that holds up.
HubSpot lead scoring not working? 6 reasons it'll fail within six months
If your HubSpot lead scoring isn't working, you're not alone. Here are the 6 reasons native HubSpot scoring breaks within six months, and what to build instead.