Clay pricing in 2026: plans, credits, and what it actually costs
The short answer: as of mid-2026, Clay costs $0 (Free), $167–185/month (Launch), $446–495/month (Growth), or custom Enterprise pricing — plus a two-currency credit system that determines what you can actually do at each tier. Clay replaced its old Starter/Explorer/Pro plans in a March 11, 2026 overhaul, so most pricing writeups you’ll find describe tiers that no longer exist for new customers.
We track Clay closely — plenty of the HubSpot teams we talk to use it, and we think it pairs well with scoring rather than competing with it. This is the current pricing picture, verified against Clay’s own pricing page as of July 2026. Clay changes pricing more often than most vendors, so check clay.com/pricing before you commit.
The March 2026 overhaul, in one paragraph
Clay retired the three tiers most reviews still describe — Starter ($149/mo), Explorer ($349/mo), Pro ($800/mo) — and replaced them with two: Launch and Growth. Existing customers could keep legacy pricing, but the window to move between legacy plans closed April 10, 2026, and new buyers only see the new ladder. The bigger structural change was splitting Clay’s single credit currency into two: Data Credits (buying data) and Actions (running the platform). Any cost math you do now has to account for both.
Current plans
| Plan | Price | Actions/mo | Data Credits/mo | Notes |
|---|---|---|---|---|
| Free | $0 | 500 | 100 | 200-row table cap |
| Launch | $167/mo annual · $185 monthly | 15,000 | 3,000 | Up to 50K rows/table; expandable action tiers |
| Growth | $446/mo annual · $495 monthly | 40,000 | 6,000 | Adds 1 ads audience; expandable to 200K actions/mo |
| Enterprise | Custom, annual commitment | 100,000+ | Unlimited | SSO, RBAC, warehouse syncs, dedicated strategist; reported entry ~$30K/yr |
Prices as of July 2026, from Clay’s pricing page; the ~$30K Enterprise entry point is third-party deal reporting (Vendr-style benchmarks), not a published number.
Data Credits vs Actions: the part that actually determines your bill
Data Credits are the currency for buying data from Clay’s marketplace of 150+ providers — work emails, phone numbers, firmographics, technographics. They start around $0.05 per credit and get cheaper with volume. The catch that surprises people: different providers charge different credit amounts for the same kind of lookup, so “3,000 credits” doesn’t translate to “3,000 enriched contacts.” A contact enriched with a verified email and a phone number through premium providers can consume several credits on its own.
Actions are what the platform charges to do things — run a workflow step, call an API, export rows. They’re cheap individually (under a cent) but every automation consumes them, so a heavily automated table burns Actions even when it isn’t buying data.
Two rules soften the edges: Data Credits roll over up to 2× your monthly allocation on paid plans (Actions don’t roll over), and you can top up Data Credits beyond your plan at roughly a 30% premium — which is Clay’s polite way of pricing the upgrade to the next tier.
What you’ll actually pay
An illustrative scenario rather than a benchmark: a team enriching 2,000 net-new contacts a month, each with an email lookup and basic firmographics, might consume 4,000–6,000 data credits depending on provider choices and hit rates — already past Launch’s 3,000-credit allocation. That’s the pattern to expect: the plan price is the floor, and the credit math is the bill. Teams that treat Clay as an always-on enrichment layer usually land on Growth not for the features but for the allocation. Run your own numbers against your actual monthly contact volume before choosing a tier; Clay’s per-provider credit costs are listed in-app.
When Clay is worth it — and when it isn’t the tool
Worth saying plainly, since this site sells something adjacent: Clay is very good at what it does. If your GTM motion needs waterfall enrichment across many data providers, custom research agents, and flexible table-based workflows, it has no serious peer, and the pricing — while intricate — buys real capability.
Where the math stops working is when you’re using Clay to approximate a different product. Computing lead scores in Clay tables works as a demo; as a system of record it means paying Actions for every recalculation, maintaining formulas nobody audits, and losing what scoring products ship natively — decay over time, per-event audit trails, CRM write-backs, and alerting when a lead crosses threshold. We wrote up the full landscape of Clay alternatives — including the honest cases where Clay plus a scoring layer is the right stack. That combination is exactly where kenbun sits for HubSpot teams: Clay enriches the lead, kenbun scores it explainably from $199/month, and sales sees the why in Slack.
Sources
- Clay pricing page (primary, retrieved July 2026)
- Warmly: Clay pricing 2026 breakdown
- Salesmotion: Clay pricing and total cost of ownership
Frequently asked questions
How much does Clay cost in 2026?
Clay has four plans as of mid-2026: Free ($0, 500 actions and 100 data credits a month, 200-row table limit), Launch ($167/month billed annually or $185 month-to-month, with 15,000 actions and 3,000 data credits monthly), Growth ($446/month annually or $495 monthly, with 40,000 actions and 6,000 data credits), and Enterprise (custom pricing with an annual commitment; third-party reports put entry around $30K/year). These replaced the old Starter/Explorer/Pro tiers in the March 11, 2026 pricing overhaul.
What's the difference between Clay's Data Credits and Actions?
Data Credits buy data — emails, phone numbers, firmographics — from Clay's marketplace of 150+ providers, priced from about $0.05 per credit with volume discounts, and different providers charge different credit amounts per lookup. Actions pay for platform operations — running enrichment workflows, API calls, exports — at under a cent each. Data Credits roll over up to 2× your monthly allocation on paid plans; Actions reset each billing cycle. Top-up Data Credits beyond your allocation cost roughly a 30% premium.
Does Clay have a free plan?
Yes. The free plan includes 500 actions and 100 data credits a month, with tables capped at 200 rows. That's enough to learn the product and test a workflow end to end, but 100 data credits translates to a very small number of real enrichments, so treat it as a sandbox rather than a working tier.
Is Clay worth it for lead scoring?
Clay is an enrichment and data-orchestration platform, and it's genuinely good at that. You can compute scores in Clay tables, but you'd be paying credits to rebuild what a scoring product ships out of the box: score decay, per-event audit trails, CRM write-backs, and alerting. Our take: use Clay for what it's for — enrichment — and pair it with purpose-built scoring. That's the combination we cover in our Clay alternatives guide, and it's the gap kenbun fills for HubSpot teams from $199/month.