Pricing
Lead scoring pricing.
Up to 25x less than the alternatives.
Serious lead scoring without the enterprise price tag. No "Contact Sales" walls. No feature gating. Ever.
6sense / Demandbase
$60K+
per year, enterprise only
Hidden pricing. 12-month contracts. Months to deploy.
MadKudu / HubSpot
$12K+
per year, limited features
Per-seat pricing. Feature gating. Black-box scores.
kenbun
$1,990
per year, everything included
Public pricing. All features. Live in hours.
Same explainability. Same Slack alerts. Same HubSpot sync. A fraction of the cost.
Transparent, flat-rate pricing: the same price for every customer, no feature gating, ever.
Monthly Annual save 2 months
$199 /month
30-day money-back guarantee
Entry tier $1,990/year (save 2 months)
Billed annually. Two months free vs paying monthly.
What's Included
- Up to 15,000 scored leads
- Unlimited events & tracking
- Up to 20 users per org
- Full explainability on every score
No Feature Gating
- Slack integration
- HubSpot sync
- Complete API access
- Unlimited scoring rules
Need more scored leads? Every tier is public, pick the one that fits:
$199/mo
up to 15k leads
$349/mo
up to 50k leads
$599/mo
up to 150k leads
$999/mo
up to 500k leads
$1,999/mo
up to 1.5M leads
30-day money-back guarantee. Try it risk-free.
How We Compare
| kenbun | 6sense | MadKudu | HubSpot | |
|---|---|---|---|---|
| Starting Price | $199/mo up to 15k leads | $60K+/yr | $1K+/mo | $890/mo |
| Public Pricing | Partial | |||
| Explainability | Full | Limited | Limited | None |
| Slack Alerts | Add-on | Add-on | ||
| Users | Up to 20 | Per seat | Per seat | Per seat |
Pricing questions
01 How does pricing compare to 6sense or MadKudu?
6sense runs $60K–$300K/year. MadKudu starts at $1,000/month. We price by volume: $199/mo (15k leads), $349 (50k), $599 (150k), $999 (500k), $1,999 (1.5M). Same explainability, transparent tiers, no six-figure contracts.
02 Is Clay cheaper than kenbun for lead scoring?
They are not really the same purchase. Clay bills by credits across two meters (Data Credits and Actions as of its March 2026 pricing), so re-scoring your database on a schedule multiplies the burn and your monthly cost is hard to predict. kenbun is flat: $199/mo for up to 15k scored leads, up to $1,999/mo for 1.5M, the same rate for every customer, no credit math. If you already run Clay for enrichment, keep it. kenbun adds the explainable scoring layer in HubSpot on top.
03 What counts as a scored lead?
A scored lead is any contact in your account with a profile or engagement score greater than zero. Importing contacts from HubSpot is free — leads only count once kenbun has scored them. One lead counts once regardless of how many events or score updates it receives.
04 Do I need a CRM to use kenbun?
kenbun works best with HubSpot (full bidirectional sync), but you can start standalone with CSV imports and our tracking snippet.